Shoppr Mobile App UI/UX Design

Tell me about a time you wanted to purchase something online and you had to switch from Shopee, Lazada and Google. My team found that 30.4% of respondents take a month to purchase a desired product according to our user research.  That sounds a lot of time wasted on app hopping in search of the best value item.

My team of UIUX Designers underwent ideated, researched and design our own shopping organiser app Shoppr, to aid young adults in making comparisons across different e-commerce sites in order to make the best for-value purchase.

Shoppr's friendly 🦉 Owl guided users to first find out their Shoppr Personality Type to customise the ranking of factors which are important to users e.g. price, delivery time, ratings etc.

Users are able to,

• ⚖️ Make easy comparisons of the important metrics for each product at a glance.
• 📁 Save and organise products that they are interested to purchase
• ✨Personalise the decision-making factors based on their shopping preferences

Throughout the design process, our ideas were explored and refined through internal reviews, user reviews with primary users, heuristic evaluation and usability tests.

These are the snapshot of our learnings:

Evaluated by eight target users and e-commerce experts using Heuristics Evaluation and the System Usability Scale (SUS).

Received an exceptional score of 68 for Usability Testing on the industry-standard SUS scale, surpassing the average benchmark.

Want to learn more about our Design Process? 👇🏻

Play with our Interactive Prototype here: